![]() ![]() Again, totally and surely intentionally absent of any narcissistic, “look how great I am” – count my buckles – turn-offs. A simple, clean and easy to use website, visitors are memorized by Fallon’s fame and offered dozens of products, everything from her autographs to bits, to an entire line of clothing, hats and helmets. Her Internet site is literally the AMAZON of the horse community. And, with that mind-set and a fairly unsophisticated marketing plan – Fallon Taylor is making in-roads into the “how to make your rodeo career really pay” world like nobody ever has before. ![]() She’s promoting bigger things, more important things – the use of helmets – barrel racing as an Olympic sport – how to move rodeo into the mainstream. Yesterday’s times and scores and association-quibbles and prize-money deficiencies and all the politics aren’t where Fallon Taylor’s head is at. Internet goes, Fallon is also a World Champion proving authenticity and fan-focused warmth is what works – her social media presence always free of any hint of narcissism and always fan-friendly.įallon’s nature is fairly represented in her online presence – to listen to her is a little like listening to Bill Gates years ago talk about the future of the Internet – her focus, her nature and her mind are always pointed toward the larger and more futurist dreams she has for the sport of barrel racing and rodeo in general. She’s also moving more mainstream – not with tsunami force – an inch at a time, but more and more non-rodeo people know who Fallon Taylor is and have a lurking picture of a pretty girl in an outrageously colored outfit on a flashy horse racing through the night. That’s not to say, winning a gold buckle hasn’t been the cherry-on-top, only to point out that Fallon’s success began with some relatively simple marketing decisions she made a while back – and then followed-through. Yes, Fallon Taylor is a WPRA World Champion barrel racer but more than that – Fallon Taylor is an industry.īy any measure, Fallon Taylor is maximizing her value as a rodeo athlete in new and unprecedented ways and she’s already won the hearts and purchases of tens of thousands of fans which has catapulted her to levels of recognition and financial success no rodeo cowboy/cowgirl has experienced in this way before.Īnd she was a brand long before she won her first WPRA World Championship this past December. ![]()
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